We approach social media from a strategic viewpoint.

Consider us a strategic design firm, one that is comprised of strategic minded individuals that have backgrounds in: user experience design, information architecture, graphic design, business strategy, organizational management, and technology.

We provide clients with services around social media and social networking.

We use the Bought, Owned, and Earned approach to projects.

Bought Media is the money a company spends on media buying like TV, print, online banners or even paid search. This is the most traditional approach to advertising and reaching out to the consumer a tried and tested method that has reached a point now that there are so many tools available by media specialists that promise to target your consumer with the accuracy of a F-16.

Another form of media, is called Owned Media. This media is directly owned by the brand itself like your store, your kiosk, your website or even collaterals like pens, pencils, notebooks. The biggest opportunity for a company to drive marketing messages in your own media lies in your website and also your retail store (if you’re a retailer). This media is totally within your control and it’s key to put as much energy into making it well here as well.

Earned Media has just started to evolve. It’s not easy to gain Earned Media but the ROI on it is phenomenal. Earned Media is an uninitiated discussions on your brand - it could be within user generated content, social media network, conversations over lunch or dinner with friends, virals and any word of mouth.

At SPECK Media we focus our efforts on Owned Media, we also understand that all three of these media types are important in any project. We are unique because our widely used approach understands each media type and looks for the synergies among them.