Social Scanning involves us doing a comprehensive review of your organization's social media landscape.
This is an internal and external audit.
Social Media Game Plan Development is when we brainstorm with organizations on the best ways to begin a social media initiative.
We spend a day with the business leaders of your organization and game plan, goals, key performance indicators and the story.
Social Media Strategy Design is when we determine a go to market strategy encompassing either your organization's business goal, marketing objective or brand initiative.
We determine the best way to take this goal and transform it into positive ROI using social media.
Social Media Tactic Design & Implementation is when we design tactics that deliver on the strategy. Examples of tactics include:
A Twitter account, iPhone application, Customer Blog, Wiki's, and more. We also manage these tactics.
Persona / Social Ladder Design is when we identify current or new personas and then map these personas to the social media ladder.
This allows us to identify the best possible social media tactics to use.
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