SPECK Media / Social Media Design Process

Social Media Design Process (SMDP)

Why do you need a design process? A more important question is: How do you get from point A to point B using social media?

Our Social Media Design Process (SMDP)is a collection of related and structured activities that produce a specific goal for clients. You could just call it a way of getting from point A to point B.

We are not afraid to show clients what is behind the curtain. Below are the elements that comprise our Social Media Design Process (SMDP).

SPECK Media's (SMDP) Social Media Design Process

The process has 4 steps

1. We identify a social profile(s) for your customers: These profiles tell us more about who your customers are, their met & unmet needs and how they use social media channels.

2. We then scan both your organization and industry within the social media universe and design a social media strategy that encompasses a business goal, marketing initiative or brand objective.

3. We identify social media tactics that best fit the strategy. We create a social media game plan around each tactic so that we can measure and determine if the tactics we chose are working with our overall strategy.

4. We implement the chosen tactics into various social media channels.

Below are the definitions behind SPECK Media's Social Media Design Process

	To see more on the Social Media Design Process (SMDP) including our presentation with examples of each component. Check out our presentation SlideShare.net

Participate in the conversation...

where does all this begin? It begins with you or your organization taking a serious look into what social media can do for branding, marketing, customer support, product co-creation and most of your customers.