Too Many Social Media Social Media Channels to Manage
Facebook, Instagram, Twitter, Periscope, YouTube, Swarm, Yelp, Trip Advisor, Tumblr, and SnapChat to name just a few. That’s a lot of social media channels! Does your company have them all covered?
I hear from both large companies and small businesses that there are just too many social media bases to cover. In 2018, Fortune 500 companies had an average staff of just two social media managers and small businesses had a staff of one social media manager (that did social but also had another job position). If you do the math that is a lot of hours spent on social media with not enough staff to cover it.
Large companies are spending time on just a few social channels, the ones that deliver the most ROI.
Small businesses try to do all the social channels, so that they can reach as many new customers as possible.
Large companies end up missing a significant ROI because more and more potential customers are on niche social channels. Example: Nike covers Instagram incredibly well with engaging posts and advertising, but they miss the mark when it comes to Snapchat. They need to engage brand ambassadors and put some of their products in their hands. Show them how to post engaging stories that capture this niche.
Small businesses find a lot of new customers but not necessarily the ones that could grow their business. Example: Buona Beef a small business in Berwyn, Illinois is so busy posting, tweeting and taking photos that they don’t have the help to understand social advertising and unique ways to reach buying customers. They need to utilize deeper social media methods in order to recruit these types of customers.
These are just two examples of the many I hear all the time:
How do I post and find qualified job candidates on social media?
Can small businesses use social influencers and what are the costs?
How do I increase followers on LinkedIn, why isn’t the advertising working?
How can we reply and get rid of negative reviews?
How do we run an effective advertising campaign on Instagram?
What all this tells me as a social media agency owner is that as much as we have moved into an age where social media has become readily adopted by both large and small business, there’s still a lot that both groups don’t understand and need a helping hand with. Obviously, my answer is to hire a social media agency for help.
There is always a pull back when I make this statement. It’s too much money or we can just get by without an agency. Trust me when I say, “A small investment in a social media agency can reap big rewards in 2018.”
What’s your thoughts? Or, what’s your social media question?