As a social media firm, of course, we get asked, “Well why don’t we just buy followers to increase our follower count, we will look more credible”. Without trying to burst out with a “NO not a good idea” to our client, it is vital we explain the repercussions that buying FAKE followers will cost your brand. In fact, we did our research that explains why… Here are 4 reasons why you should NOT purchase fake followers:
1. It can be pricey
Buying followers from a credible site can add up quickly. Especially when you need to buy a couple thousand or more. You also will likely need to keep purchasing to keep up the count unless you put in a lot of back work to organically grow your account.
2. It can be difficult to find truly credible sites to purchase from
Lots of sites are going to claim they buy real followers but how they define real followers may be different from how you define real followers. They may have accounts run by bots which sometimes the algorithm can detect.
3. Purchased followers may start to unfollow you - FAST!
Whether they are real people who somehow got hacked into following you for someone else’s financial gain or bots, more often than not, accounts that purchased followers start to lose them and the engagement eventually. This is either a tactic to get you to keep purchasing more followers/engagement or just real people not interested in your content because they are not your true target audience.
4. Brands can easily find out if your followers were purchased
Companies don’t want to hire influencers under false pretenses so sites exist where they can find out whether your follower count is organic or not just by typing in your handle.
So before you purchase, trust in the process and believe in the experts! Organic social media growth is best when it comes to posting, followers, and engagement. Anytime you try to cut corners you are putting your account at risk even if it is minimal.
However, we will support you and what you want to do. We will continue to do our job with organic growth and keep growing your account that way!