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The Secret World of Hedge Funds on Social Media

I love the secret world of hedge funds! Ever since I can remember I've been fascinated with the stock market, entrepreneurs, startups and trading. Unfortunately this isn't my business, I'm a social media agency owner not a Wall Street tycoon but that doesn't stop me from following hedge funds and what they are doing in my area of expertise.

Hedge Funds are on social media. Why? Hedge funds and other alternative investment funds are being challenged by the need to better brand, market, and communicate what really makes them different and interesting to investors.

What are they doing?

Many hedge funds are testing the waters when it comes to social media. Take a look at Aurum Funds, JP Morgan Asset Management and Fundrise. All of these firms are experimenting with social media in some capacity. For example, Fundrise has an established Twitter channel that they consistently use to highlight investments and industries on the rise. They careful about what they tweet an retweet since the JOBS (Jumpstart Our Business Startups) Act, which went into effect in September of 2013, lifted many of the bans on hedge fund advertising and private securities marketing to the public. These bans previously prevented hedge fund social media use for the fear that such information could be considered advertising. I like Fundrise’s approach and the fact that they are giving a clear message.

Citadel, a Chicago based hedge fund is making a lot of noise on social. The firm is on both Facebook and LinkedIn. On Twitter they