It is not a surprise that TikTok has been the most talked about social media obsession during the last few months in quarantine. Targeting foodies, dancers, millennials, pet lovers… the list goes on. The large range of audience is strategically captured by content that fits them perfectly. How so, you may ask? algorithms. The content “liked” by the user is connected through the hashtags that are used by millions of TikTok users around the world. From a simple hashtag using one word, #funny, you are now connected to an audience that is viewing this hashtag 398.1 Billion times. TikTok is a social media platform that is set up to allow content creators to be known.
During quarantine, small businesses were been struggling due to the pandemic. Every small business owner has been thinking of ways to keep their business afloat during these unprecedented times. For small business owners that turned to TikTok to promote brand awareness, they have kept their business thriving. For example, @beauty_holics_ is a small business owner that has used TikTok to keep her business known during quarantine. This owner markets different beauty products and packages them together in a cute, fun way to be sold to her TikTok audience. @beauty_holics_ first TikTok post had 13.1K views while her most recent post has captured an audience bringing her views to 2 million! The answer to this success; hashtags used right.
It is no doubt that small business owners using TikTok during quarantine have seen results. Gaining followers, “likes” and orders every day due to the way TikTok has been set up to target an audience catered to the user. The most downloaded App in 2020, over 800 million active users, TikTok proves to small business owners that it will give you a run for your money.