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Trump on Twitter, why it works

Outlandish, obnoxious and rude are three words that come to mind when I think about the tweets that Trump puts out on Twitter. On any given day he will call out an opponent through a mention or denounce an organization using a hashtag. Twitter has become the perfect media outlet for random Trump thoughts and campaign conversation.

Don’t blame Trump, he’s basically following a new standard when it comes to Twitter. Gone are the days when you could brand your message on Twitter through interesting content and repeated messages. The here and now to branding on Twitter is:

push the envelope types of content

direct mentions of fans, rivals or organizations

zero and I mean zero repetition

The game on Twitter has changed just like social media has changed in the past 6 years. I would call is ‘In your face social media’ basically be heard or go home.

When and why did things change