Does Pinterest work for Non-Retail companies?

Pinterest has 10.4 million registered users.

A jackpot if you are a company, 10.4 million people to share your products and services with visually. No more creative postings, games or even shared stories (and other types of Facebook advertising). Just pin a picture.

American users of Pinterest spend an average of 1 hour and 17 minutes on the site, well ahead of Twitter (36 minutes), LinkedIn (17 minutes), and Google+ (six minutes).

Perfect! Not only is it easy to share pic, but companies have the sustained attention of potential customers. If you pin the right images you have a chance to reach out your potential customer for more than an hour. I would say that’s excellent brand awareness.

97 percent of Pinterest users are women.

No problem right? Basically, companies are talking to women and women can be the key decision maker when it comes to buying.